Apple’s event in CUPERTINO, California presented more of a drop than a splash today in the mobile market, presenting not a new iPhone 5, but rather the iPhone 4s. This new device offers mild under the hood changes to the Apple iPhone, making just a few departures from its predecessor.

The event went swimmingly considering it was the first major event since the departure of Apple front-man Steve Jobs. Tim Cook was the keynote this time, and he boasted about the new iPhone 4s, . Rumors about the device were true–a faster processor (dual-core A5 chip), larger display and an 8 megapixel camera. However, the design follows the same format as its half-generation sibling.

The new changes however are nothing to scoff at. The A5 dual-core chip is the same processor used in their iPad, so expect a noticeable increase in speed. Also, the iPhone 4s will include the iOS 5–”the world’s most advanced mobile operating system with over 200 new features”. One of those features includes the iCloud, which also made its debut.

According to the Apple Press Release, the iCloud offers a free service for users’ information to be stored safely and practically in an accessible way. “iPhone, iPad, iPod touch, Mac or PC [will] automatically and wirelessly store your content in iCloud and push it to all your devices. When content changes on one device, all your other devices are updated automatically and wirelessly”.

All in all, the Apple iPhone 4s launch was a very successful event that may have disappointed some, but satisfied most. The iPhone 4s, iOS 5 and iCloud should carry Apple’s buzz for many months going forward.


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